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When Do You Need Full-Service Marketing vs. Affordable Solutions?
POSTED ON December 26, 2024

At Merged, we’ve always been focused on providing high-quality, white-glove digital marketing services to businesses with substantial budgets and complex needs. Our typical clients are generating over $500,000 in annual revenue, often working with a marketing director or CMO, and looking for a partner to take on a significant role in their marketing strategy.

But what about the small business owners—the ones with limited budgets but big ambitions? We realized we were losing out on countless opportunities to help these businesses because our services weren’t designed for their needs. That’s why we created Blaze Boost, a sub-brand of Merged Media that offers affordable, effective digital marketing solutions specifically for small businesses.

Why Blaze Boost?

a sub-brand of Merged Media that offers affordable, effective digital marketing solutions specifically for small businesses.

  1. Meeting the Needs of Small Businesses
    Small businesses don’t need (or want) to pay thousands of dollars a month for a comprehensive marketing package. What they do need are results-driven, simplified solutions that help them compete in their markets without breaking the bank. Blaze Boost was built to provide just that—marketing packages that fit within smaller budgets while still delivering results.

Blaze Boost leverages the same proven systems and processes that Merged Media has refined over the years. The difference? Blaze Boost eliminates the “white-glove” elements that drive up costs, like constant handholding and extensive one-on-one consultations. By keeping things straightforward and scalable, we’re able to serve more small businesses without compromising on quality.

  1. Tailored for Busy Business Owners
    Our ideal Blaze Boost customer is a busy business owner who doesn’t fully understand the intricacies of digital marketing but knows they need it to succeed. These are the clients who don’t want to hear about Google authority scores or technical SEO jargon—they just want to see results.

We designed Blaze Boost’s packages to be simple, affordable, and hands-off. Small business owners can trust us to work our magic while they focus on running their business. And while they might keep a close eye on our performance in the early months, over time, they’ll see the value we provide and let us take the reins.

How Blaze Boost Stays Affordable Without Sacrificing Quality

Streamlined Processes
At Blaze Boost, we stick to the essentials. We use AI tools to automate and optimize workflows, bringing down costs while maintaining high standards. For example, instead of time-consuming custom reports or regular meetings, we use AI to analyze accounts and recommend small, impactful changes that deliver value without draining resources.

As CEO James McAllister puts it:

“The strategy is about the illusion of a ‘customized’ SEO package while using AI to create scalable solutions. This keeps costs low, provides value, and maintains the perception of a tailored service.”

James McAllister, CEO of Blaze Boost is a seasoned business builder and small business expert.

Leveraging Merged’s Expertise
Blaze Boost also benefits from Merged Media’s extensive case studies and proven strategies. We’ve already worked with businesses of all sizes and know what works. Blaze Boost applies those learnings to small business clients, ensuring they get the same tried-and-true strategies without the higher price tag.

Simplified Packages
Blaze Boost packages are intentionally designed to avoid unnecessary complexities. Small business owners don’t need a million options—they need a clear path to results. Whether it’s basic SEO, targeted ads, or a social media boost, our packages are focused on delivering measurable outcomes without overwhelming the client.

Why Diversification Matters

Launching Blaze Boost isn’t just about serving small businesses—it’s about smart diversification. By creating a sub-brand, we’re able to:

  • Reach a wider audience and capture market segments we previously couldn’t.
  • Cater to both high-touch, high-ticket clients (Merged) and hands-off, budget-conscious clients (Blaze Boost).
  • Ensure our agency remains competitive and adaptable in an ever-changing industry.

Small businesses don’t need to pay thousands for digital marketing services unless they want and need comprehensive support. Blaze Boost bridges the gap, offering affordable solutions for businesses that want to grow without the overhead of a full-service agency.

What’s Next for Blaze Boost?

Blaze Boost is positioned to help small businesses thrive by providing scalable, effective, and no-nonsense marketing solutions. With access to Merged Media’s expertise and a focus on efficiency, we’re confident that Blaze Boost will become a trusted partner for business owners across industries.

Whether you’re a small business owner looking for an affordable way to grow or a high-revenue company needing a full-service partner, we’ve got you covered. It’s all about meeting businesses where they are and helping them succeed on their terms.

Ready to grow your business with Blaze Boost? Check out the affordable marketing solutions designed for small businesses at blazeboost.ca.

 

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