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Welcome to my official blog! I'm thrilled to have you join me on this journey through the exciting world of online marketing.
My blog is dedicated to providing you with the latest insights, strategies, and trends in the world of social media, SEO and online advertising, so you can stay ahead of the curve and drive success for your business.

Stop Cold Pitching on LinkedIn: Why Warm Engagement Actually Works

LinkedIn's automation crackdown is getting serious. Bans are happening daily. But here's the thing - even if you dodge the ban, your cold outreach is still getting ignored. I get about 15 cold pitches a day. Every single one goes straight to the trash. You know what gets my attention? The person who commented on […]

The Future of Content in an AI World: Why Human Connection Beats Automation

We're living through a fascinating paradox. While AI tools like ChatGPT-4 and Meta's AI suggestions can pump out content faster than ever, people are actually craving more human connection, not less. I recently sat down with Anthony Leung, a B2B video marketing expert based in London, UK, to discuss where content creation is heading. What […]

Stop Using AI Like a Cheap Intern — Start Using It Like Your Strategic Partner

Based on my conversation with AI leadership expert Geoff Woods on the Drop The Mic podcast Let me guess. You've tried AI, and it felt like a waste of time. You asked ChatGPT to write some social media posts. Maybe rewrite an email or two. The results were generic garbage that screamed "I let a […]

8 Social Media Trends in 2025: What Business Owners Really Need to Know

Let’s be real — what worked in 2024 is already outdated. Social media moves fast. If you’re still chasing algorithms or hoping a random post will go viral, you’re already behind. In 2025, it’s not about gaming the system — it’s about building smart systems. It’s about creating human-first content in an AI-dominated landscape. And […]

Why Your Website Is Still the MVP in 2025 (And What You’re Probably Getting Wrong)

Let’s cut through the noise: your website is still your #1 revenue driver heading into 2025. Yep, even with all the hype around AI, TikTok ads, and whatever new app Gen Z is obsessed with this week — 91% of marketing leaders still say their website brings in more revenue than anything else. So, if […]

Why Storytelling Is Still the Most Powerful Marketing Tool (Even in an AI World)

In a digital world obsessed with views, clicks, and virality, it’s easy to forget what really connects people to your business. Spoiler alert — it’s not your clever headline or your perfectly placed Facebook ad. It’s your story. I was reminded of this during my latest Drop The Mic podcast episode with Kevin Bulmer — […]

DeepSeek vs. ChatGPT: A Marketer’s Dive into the AI Debate

As someone who lives and breathes digital marketing, I’ve come to rely on ChatGPT like my morning coffee. From planning social media content and mapping out course materials to leveraging its API for tools like Chatello.ai, it’s my go-to assistant. So, when the buzz about DeepSeek started making waves, I had to dive in and […]

Cracking the Instagram Algorithm in 2025: What You Need to Know

Navigating Instagram’s algorithm in 2025 requires a mix of understanding the platform’s priorities and leveraging your unique content. As both a business owner and a personal user, I’ve had my fair share of experimenting with what works—and what doesn’t. This year, Instagram continues to evolve, and creators must adapt to stay relevant. Here’s a breakdown […]

When Do You Need Full-Service Marketing vs. Affordable Solutions?

At Merged, we’ve always been focused on providing high-quality, white-glove digital marketing services to businesses with substantial budgets and complex needs. Our typical clients are generating over $500,000 in annual revenue, often working with a marketing director or CMO, and looking for a partner to take on a significant role in their marketing strategy. But […]

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