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Welcome to my official blog! I'm thrilled to have you join me on this journey through the exciting world of online marketing.
My blog is dedicated to providing you with the latest insights, strategies, and trends in the world of social media, SEO and online advertising, so you can stay ahead of the curve and drive success for your business.

Why Your Website Is Still the MVP in 2025 (And What You’re Probably Getting Wrong)

Let’s cut through the noise: your website is still your #1 revenue driver heading into 2025. Yep, even with all the hype around AI, TikTok ads, and whatever new app Gen Z is obsessed with this week — 91% of marketing leaders still say their website brings in more revenue than anything else. So, if […]

Why Storytelling Is Still the Most Powerful Marketing Tool (Even in an AI World)

In a digital world obsessed with views, clicks, and virality, it’s easy to forget what really connects people to your business. Spoiler alert — it’s not your clever headline or your perfectly placed Facebook ad. It’s your story. I was reminded of this during my latest Drop The Mic podcast episode with Kevin Bulmer — […]

DeepSeek vs. ChatGPT: A Marketer’s Dive into the AI Debate

As someone who lives and breathes digital marketing, I’ve come to rely on ChatGPT like my morning coffee. From planning social media content and mapping out course materials to leveraging its API for tools like Chatello.ai, it’s my go-to assistant. So, when the buzz about DeepSeek started making waves, I had to dive in and […]

Cracking the Instagram Algorithm in 2025: What You Need to Know

Navigating Instagram’s algorithm in 2025 requires a mix of understanding the platform’s priorities and leveraging your unique content. As both a business owner and a personal user, I’ve had my fair share of experimenting with what works—and what doesn’t. This year, Instagram continues to evolve, and creators must adapt to stay relevant. Here’s a breakdown […]

When Do You Need Full-Service Marketing vs. Affordable Solutions?

At Merged, we’ve always been focused on providing high-quality, white-glove digital marketing services to businesses with substantial budgets and complex needs. Our typical clients are generating over $500,000 in annual revenue, often working with a marketing director or CMO, and looking for a partner to take on a significant role in their marketing strategy. But […]

When Bad Wi-Fi Becomes Kryptonite: Rediscovering Creativity Without ChatGPT

As I buckled into my seat for an 8+ hour flight to speak at a conference overseas, I had everything planned: slides polished, notes prepped, and, of course, ChatGPT loaded up to keep my creativity flowing mid-air. But then it happened. The airplane Wi-Fi, the so-called "high-speed" connection, decided it had other plans. My lifeline […]

5 Ways Podcasting Can Help Entrepreneurs Scale Their Businesses

In today’s digital landscape, podcasting has evolved far beyond a platform for casual conversations. It’s now a powerful tool for entrepreneurs looking to scale their businesses. Dr. Jeremy Weisz, a seasoned podcaster, highlights how podcasting goes beyond sharing stories—it builds relationships, boosts visibility, and drives real business growth. Here are five ways podcasting can help […]

3 Steps to Humanized AI in Marketing

Introduction In a world where “AI this” and “ChatGPT that” are everywhere, you might be tempted to let AI do all the heavy lifting in your marketing strategy. But here’s the reality: AI alone doesn’t guarantee results. To really connect with your audience—and get the best ROI—you need to bring in that all-important human touch. […]

Getting Started with Retargeting: A Newbie’s Roadmap to Success

Introduction I’m excited to share with you the strategies that have helped countless businesses like yours turn potential leads into loyal customers. In this blog post, you’ll learn how to effectively implement retargeting campaigns that resonate with your audience and drive conversions. Whether you’re looking to recover abandoned carts, re-engage lapsed customers, or boost brand […]

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